Focus on two or three of your top social media channels to make the most of your social commerce efforts. Ask your marketing team which social networks bring the most cash flow and where your posts get the most engagement. Then, survey your audience to find out where they like seeing your posts. 2. Make your posts shoppable You’ve got to make your posts shoppable to engage in social commerce. A shoppable post is a social media post where customers can tap a featured item and make a purchase in-app. Social commerce makes it easier for audiences to buy from brands directly from their trusted social media apps. Instead of seeing your product in their feed and navigating to your website to checkout, audiences can become customers in seconds. Source: Instagram Source:
Instagram When your posts are shoppable, you take advantage of a captive audience. According to Facebook Insights, 81% of shoppers research products on Instagram and Facebook before purchasing. Why not make it easier for them to buy while they’re already in the shopping mindset? 3. Don’t underestimate the power of social proof Social proof is information customers gather from your online presence, user reviews, product ratings, and how buy email list people talk about your brand on social media to help them decide if your marketing messages are authentic.
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The more positive reviews your brand has, the more likely your audiences will trust you when you make claims about your products in your social media posts. Image courtesy of Misfits Market If you don’t have many reviews on your products, ask your customers for feedback. People who don’t know your brand expect about 100 user reviews for each product. Reviews reflect what most customers think about your products and how well you’ve established your brand with a broad customer base. 4. Adapt to social customer service When customers shop on your ecommerce site and have questions about a particular product, they may navigate to the “contact us” section or use your chatbot to submit an inquiry. But what about your social commerce shoppers?