Today, I will talk to you about how Weibo influencer promotion works. Most of Weibo Internet celebrities have made their fortunes early, and they have accumulated a group of loyal fans over time, and they have only gained a lot of exposure after marketing. There are countless marketing methods, and two common methods are writing soft articles and shooting videos.
Let me give an example of being famous email list for writing soft articles. I believe everyone is familiar with the big V "Genius Little Panda", and this is not only common in the promotion of Weibo influencers, but also in the self-media. For example, the last memory of 2019 "Mi Meng" ". As long as you write some jokes or do some drawings, and "implant" the product information, fans may place an order.
The wind of Vlog has been blowing, and video shooting has also become the main way to promote Weibo Internet celebrities. The most successful one is Li Ziqi. Ordinary small Internet celebrities actually shoot beauty makeup, food, and daily small videos. Can have a small amount of traffic. Video promotion products are even simpler. You can directly introduce them in the video, put on the topics of "unpacking" and "pulling weeds", and draw a wave of awards at the end. Beauty and food bloggers have tried this method many times.